Apple depends on the iPhone more than previously thought

The story on Apple's margins is even more interesting when you look at how high its iPhone margins are. Analysts have calculated that the gross margins on the iPhone are nearly twice the margin on the iPad. And this suggests that Apple depends heavily on iPhone sales to maintain margins. What does this mean about Apple going forward? Well, to the degree that Apple wants a positive high margin/high growth mix they need to have an iPhone product cycle that sells a lot of units. If their produc...


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