If you saw the last round of data for the burgeoning mobile market, you would understand exactly why Nokia and Microsoft are banding together. These two companies are also rans in a market that has shifted away from voice communication to data and internet as the driving factors. According to Gartner, Nokia’s Symbian operating system is still the dominant one amongst all mobile handsets but to the smartphone is where the market is moving. The result: Nokia and Microsoft are haemorrhaging share.
Look at the comScore data. They tell a different story.
Android is the real mover in the mobile OS marketplace. And Nokia still has to contend with RIM and Apple. So Nokia’s getting together with Microsoft makes sense as software meets hardware. It gives Microsoft a guaranteed entry into the market via the largest device manufacturer and eliminates the need for Nokia to spend billions on software development. Some ask: "why the two don’t simply merge?" That’s easy: national pride. Nokia carries the Finnish banner in the global corporate world. Their being swallowed by Microsoft doesn’t seem likely. Can they bring back the magic, though? I doubt it but this is the best way forward for both. Video below.